Cultural Tourism Management Tourism & Hospitality Management Program Fall 2024 Semester - Barcelona

Cultural tourism is a booming sector that is currently undergoing several processes of diversification. Beyond visiting museums or historical monuments, cultural tourism is increasingly based on new cultural and heritage resources, such as intangible heritage. Heritage can be considered as one of the basic resources to elaborate an offer of cultural products, which undoubtedly help improve the competitiveness of the destinations, and differentiate themselves. Cultural tourism management, therefore, can serve as the basis for the creation of a new discourse for destinations. It can also provide key elements of attraction for tourism development. This course is the follow up to the subject "tourism and heritage" and wants to understand the ecosystem of cultural tourism. Students will be able to apply the acquired knowledge in the subject 'touristic-cultural mediation'. On the one hand, students will acquire a general understanding of tourism-cultural products and heritage presentation spaces applied to different types of cultural tourism. On the other hand, they will acquire the necessary tools for tourism management and will be able to use them in a sustainable way.