Bonnie Brown
Director of Marketing
As Director of Marketing, Bonnie Brown is responsible for generating student demand to meet the company’s enrollment goals through demand generation, lead generation and conversion optimization efforts.
Ms. Brown is a marketing professional with more than 12 years experience in several industries including Education and Travel. Ms. Brown has expertise is in lead generation and international destination marketing having worked in the marketing departments at Universal Technical Institute (UTI), a provider of post-secondary, technical education and US Airways, the 5th largest airline in the U.S. During her tenure at UTI, Ms. Brown worked collaboratively with internal and external teams to develop and execute successful advertising campaigns to generate quality leads that converted to enrollments. She also spearheaded and managed development of predictive analytics and enterprise optimization programs enabling decision makers to more effectively reach goals. Most recently Ms. Brown has been managing the team responsible for US Airways’ advertising efforts, which includes national online display, search engine and print advertising campaigns.
Ms. Brown earned her MBA and B.A. degrees from Arizona State University. While completing her MBA, she took the opportunity to study abroad in Buenos Aires.
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