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Principles of International Business
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA London Center
Location: London, ENGLAND
Primary Subject Area: Business
Instruction in: English
Course Code: BUS388
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: One 200 level business course or two 100 level business courses
DESCRIPTION
This course explores the important concepts and perspectives for international business in the age of globalization. It examines the external and internal conditions that multinational enterprises must recognize, interpret and steer to prosper and thrive. Globalization is introduced and interpreted alongside the world's systems, frameworks, structures, patterns, strategies, approaches, and channels for achieving organizational success in the global marketplace.
In addition to examining the established theory and application behind the management of political, economic, sociocultural and technological factors, the course investigates the effects of global crises such as the coronavirus pandemic on global business. Emerging concepts around risk management and sustainability are covered for each topic. Class activities, lectures and field studies are designed to increase understanding of international business across all theoretical areas in the context of globalization.
In addition to examining the established theory and application behind the management of political, economic, sociocultural and technological factors, the course investigates the effects of global crises such as the coronavirus pandemic on global business. Emerging concepts around risk management and sustainability are covered for each topic. Class activities, lectures and field studies are designed to increase understanding of international business across all theoretical areas in the context of globalization.
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