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New Product Development
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Sydney Center
Location: Sydney, Australia
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: English
Course Code: BUS362
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: One 200 level course or two 100 level courses in business or marketing
DESCRIPTION
In increasingly competitive global markets, innovation in new product and service development has become a key success factor in delivering growth for the firm. However, despite a global push by organizations to foster innovation in new product development, many new products and services continue to fail. This highlights the need for managing the creative and commercialization process in new product and service development to optimize in-market success, across global markets.
The focus of this course is to inspire creativity in reframing problems that open disruptive opportunities and inspire novel product and service ideas that cross geographic boundaries. It also explores how to measure purchase intent amongst the desired target audience, identify predictive models of sales forecasting, develop prototyping, and prepare for a successful commercial launch.
The focus of this course is to inspire creativity in reframing problems that open disruptive opportunities and inspire novel product and service ideas that cross geographic boundaries. It also explores how to measure purchase intent amongst the desired target audience, identify predictive models of sales forecasting, develop prototyping, and prepare for a successful commercial launch.
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