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Marketing for the Automobile Industry
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This Course is Available through these Programs:
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European Business & Economics
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Academic Institution: Berlin School of Economics
Location: Berlin, GermanyPrimary Subject Area: Business
Other Subject Area(s): Economics
Level(s): 300
Instruction in: English
Recommended Semester Credits: 1
Contact Hours: 20
Description
- Basics of Marketing
- Brands and strategic brand management process
- Customer-based brand equity: the four steps of brand building
- Integrating marketing communication to build brand equity
- The German automotive industry: Markets, Marketing, Messages
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